Sony Ericsson said that it will have lost market share in the fall due to a poor lineup. Although it shipped 11.2 million phones in the last months of 2010, more than the 10.4 million from the summer, it determined that its share will have dropped to just three percent as the market grew faster. The number of phones was a 23 percent drop from just a year earlier, although this was before Sony Ericsson began shipping Android devices like the Xperia X10.
The sluggishness also cut back on most on Sony Ericsson's recent profitability, as it made the equivalent of just under $10.8 million in profit where it had made $65.9 million in the summer.
Much of the shortfall was blamed directly on a lack of new models. Most of its Android phones, including the X8 and X10 mini, were released earlier in the year. It hoped that a new wave of phones like the Xperia Arc would reboot the company's performance.
Although unstated, the company is placing most of its faith in the near term on the Xperia Play, better known as the PlayStation phone. The Android 2.3 flagship is unique in having PSP Go-like controls and will have games that will both play more like a traditional console game but which might have parallels, if not direct compatibility with, the PSP2.
Although the unit drop is sharp from a year ago, the increase is company owed its continued profit almost exclusively to its refocusing on smartphones and a primary focus on Android. It had previously centered mostly on a wide range of basic feature phones that often had overlapping feature sets. Previous smartphones were limited to Symbian and Windows Mobile, neither of which helped Sony Ericsson as it competed against Android and the iPhone.
Tidak ada komentar:
Posting Komentar