The smartphone market is clearly dominated by big players such as RIM, Apple, HTC and relative newcomer Google, but the folks at Sony Ericsson are looking to get a piece of the enormous pie that is only expected to grow in the near future with the announcement of the new Xperia Arc smartphone.
In order to give the new Xperia a unique selling point, Sony dipped into its massive bag of tricks and pulled out Reality Display technology originally found in the high-end Bravia HDTVs - now integrated into the mobile Bravia technology - in order to produce what it claims to be the best and brightest display on the market, measuring in at 4.2 inches.
Other selling points include the increasingly popular Android 2.3 Gingerbread engine and a 1GHz CPU, as well as a slim (as little as 8.7mm) and lightweight package that Sony says was intended to be and is visually appealing. For those who use their smartphones as true multi-function devices, the Arc features the Exmor R camera sensor rated at 8 megapixels, 2.46x smart zoom, f/2.4 aperture, an LED flash, face-detection technology, geo-tagging and other basics such as image stabilization and noise suppression. Sony claims the result is best-in-class low-light video and photo capturing ability.
Should you get carried away recording images and video, keep in mind that the Xperia Arc comes standard with just 512MB of internal storage capacity, but does include a bundled 8 GB microSD card and supports up to 32GB via microSD card.
Once users have captured the photo and/or video of their choosing, they are also capable of transferring the media to their TVs over HDMI.
The Sony Ericsson Xperia Arc will be available in the first quarter of 2011 in midnight blue and misty silver, though the colors may vary by market.
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